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Sassano: Why future EU medical cannabis branding is essential
Jul. 26, 2024 by SOMAÍ Pharmaceuticals
Michael Sassano is a CEO and Chairman of the Board for SOMAÍ Pharmaceuticals, a leading EU-GMP European pharmaceutical and biotech company. Bringing with him his expertise in product development from the American market, SOMAÍ is the biggest and most sophisticated cannabis production plant in the legal European markets, creating medicinal products and registered active ingredients. He has been sharing enthusiasm about SOMAÍ’s developments last year. Now Michael Sassano shares his views regarding branding in the medical cannabis market in below article.
Why future EU medical cannabis branding is essential?
Increasingly, global medical cannabis markets are advancing rapidly. However, regarding branding, the same top brands continuously occupy the top sales positions in the United Kingdom, Germany and Australia. Additionally, smaller labels that are distributors and clinics keep growing in numbers and less in volume than the major global brands.
As United States and Canadian brands like Cookies start flexing their product lines overseas, this trend will further uproot the European Union models of branding white-label clinic and distributor brands as large and trusted global corporations and global brands reach larger demographics quicker.
The state of EU medical cannabis brand distribution
The largest global brands are vertical operators that own cultivation, manufacturing, and sales arms in individual countries. Curaleaf, Tilray, Aurora Cannabis, Little Green Pharma, and SOMAÍ Pharmaceuticals are the top names you see in most countries now.
How advanced your distribution is depends on how you control margin and drive prescriptions. Most operators have their own sales teams driving the prescriptions and sales in each country. Some have warehousing in specific countries. However, as warehousing has become plentiful and increasingly cost-effective, it doesn’t pay to own the distribution unless country volumes top over 10 million euros in sales. Some groups like Curaleaf even own branded clinics.
Rather than owning cultivation and production, some notable clinics and distributors have large selections of white-label products. Cannatrek and Montu are the best examples of global brands that have succeeded in reaching out past their local markets and are stretching to different countries. Others are trying to complete their verticals since the future means reduced prices and better control of their margins.
How do medical cannabis brands turn a profit in the EU?
The economics are fairly simple. You can sell your product to wholesalers if you own a cultivation and/or manufacturing facility. Those wholesalers will most likely sell to pharmacies at 25% to 100% the price, with retail sales again 25% to 100% increasing in price from there. This means there is a 2X to 4X difference between the wholesale and final patient sale prices. Clearly, much margin is left on the table.
The same groups that own a cultivation and/or manufacturing facility can invest in their own sales teams to sell directly to pharmacies and use third-party warehouses to pick up that extra 25% to 100%margin since pharmacies all want an additional 25% to 100% margin, depending on the country. In this example, the extra cost of sales teams should more than offset the margin gained if volumes are decent. Notably, as time passes, the pharmacy margin and warehousing costs will decrease.
Suppose the same cultivators and manufacturers own clinics or even clinics and pharmacies. In that case, they can drive the prescriptions through the clinic and pick up the entire value chain margin through the pharmacy. These margin issues may be relatively minor when prices are high. However, as margins decrease, cultivators and/or manufacturers must own, at minimum, sales teams and, at maximum, the clinic and pharmacy combination.
How do EU white-label medical cannabis brands turn profit?
Another interesting paradigm when margins squeeze is what happens to white labelers and local clinics and distributors acting like a brand. The basic economics of a white label is roughly 60-70% to the buyer and 30-40% to the cultivator or manufacturer. Already, white labels have squeezed cultivators and manufacturers to the insolvency levels of cheapest pricing. There is not much further they can go down. So the buyer, who is the white-label brand, starts to lose margin.
Already, these white-label brands are barely profitable, so any drop, little or big, will cause them financial stress. Since they already own their distribution or clinic and pharmacy, there is little they can do except buy the cultivation facility they are white labeling, like Curaleaf recently did. Curaleaf — already owners of grows and manufacturing — recently purchased a cultivation operation in Canada that was supplying their German and U.K. entities with flower. So, when these reverse buys happen, most sales organizations must be more skilled in managing cultivation or manufacturing facilities to capture margin, as Curaleaf did. The more likely scenario is that these branded white labels go out of business slowly unless they can extend to other countries and capture more margin by growth outside a singular local market.
How does an EU medical cannabis company become a successful global brand?
Companies with hopes of being big brands often are following the trend of hundreds of pop-up white-label local brands that own clinics and distributors. Most rarely go global to develop that true brand recognition. Although local players and brands will always exist, their combined market shares will likely never reach the larger groups with the capital from owning more of the margin in a vertical model.
On one side, these clinics need to create margin buffers by selling products to survive, but despite the burdens of prescribing, there is an inherent distrust with clinics prescribing their own brand. Most will also only be local players, and they will have to compete against large names with large portfolios of products. If they cannot spread to be a global brand, they will still occupy a good part of local markets until larger groups spread throughout growing countries. An organization simply needs capital, time, and market growth to encourage strongly capitalized companies to reach out further and invest more.
How does the future global cannabis brand landscape look?
Many local EU brands are waking up to big brand power, and although some will make it, most smaller brands will remain just that: smaller brands — larger players with capital dominate U.S. and Canadian markets to innovate and expand the product. There are many craft and local players in all markets. In time, brands will merge or be bought by bigger groups that see the significance in acquiring rather than building. In the end — just like large beer companies or any industry — there will be large owners of many brands that will capture large market shares and craft brands that have their smaller combined market share.
Source: CannabizEU
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Consider Cannabis – Cannabis and International Markets
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Michael Sassano & Antonio Guedelha: GMP #12: Optimizing Pharmaceutical Good Manufacturing Processes
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SOMAÍ PHARMACEUTICALS – MEDICAL CANNABIS PRODUCTS MANUFACTURING FACILITY
Anteprojectos Como primeiro investimento da SOMAÍ em Portugal, foi apresentado um edifício com licença de armazém, com a pretensão de...
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The Israeli Cannabis Market Is Growing Faster than People Realize
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European Cannabis Regulators Ease Restrictions in Preparation of EU Green Wave
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Vertical Integration: Cannabis Experts Discuss Its Various Pros And Cons
Benzinga Vertical integration in the cannabis industry is one of the most debated topics of the day across the sector....
ICBC Berlin 2022 B2B Conference Panels Day 2 | Cannabis In Biotechnology
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Disposable Vapes Are An Environmental Concern But Producers Won’t Stop Making ’til You Stop Buying
Benzinga Annual cannabis vape sales continue to grow across many major markets–fueling demand and a growing eco-footprint. Rising consumer demand...
European Cannabis Q2 2022 Quarterly Update
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SAFE Banking Act Dropped From China Competition Bill
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Switzerland Removes Medical Marijuana Access Limitations As Demand Rises
Benzinga The Swiss government confirmed that it will remove limitations on medical marijuana use, starting August 1st, 2022. Medical marijuana...
Switzerland set to lift medical cannabis restrictions
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Cannabis Insiders Split On Market Impact Of Inflation
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Thailand removes cannabis from narcotics list, decriminalises growing plants at home
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Germany’s legalisation push has lit up the European cannabis market
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Michael Sassano & Antonio Guedelha: GMP #11: Stock Management in GMP Manufacturing
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The Cannabis Corner Episode 44 – Michael Sassano, CEO and Chairman for Somai Pharmaceuticals
Cannabis Corner Podcast This week Michael Sassano of Somai Pharmaceuticals , a Lisbon, Portugal based cannabis pharmaceutical manufacturer , joins...
Sequire Cannabis & Psychedelic Conference 2022 – Somai Pharmaceuticals
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CannaList Conversations with Michael Sassano, CEO and Chairman for Somai Pharmaceuticals
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“Positive shock waves”: Germany accelerates process for cannabis legalisation
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CPhI North America 2022: Pharmaceutical Cannabis Global Marketplace
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Michael Sassano & Antonio Guedelha: GMP Article 10: Production Cost Calculation Systems in GMP
Cannabis Law Journal When you look to the future of your company’s life cycle, financial health in planning your exact...
MGC Pharma, Cansativa Group & Somai Pharmaceuticals announced among Cannabis Europa sponsors
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European Cannabis Q1 2022 Quarterly Update
Talk Markets 2022 started with an incredible amount of progress and hope with European cannabis fast becoming a hot emerging...
How to Invest in Marijuana
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Michael Sassano: GMP Article No 9: Bringing New Products to GMP Facility
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The European Cannabis Report: 7th Edition | Expert Opinions: Michael Sassano (page 34)
Prohibition Partners What is SOMAÍ Pharmaceuticals? SOMAÍ Pharmaceuticals Ltd is a European pharmaceutical and biotech company with a manufacturing centre...
3 Reasons Cannabis Sin Stocks Stay Strong in Volatile Markets
Technical 420 As global stress and market uncertainties remain high during the Russian invasion of Ukraine, investors looking for stability...
Inflation: is it affecting the cannabis market?
Cannabis Wealth Inflation is at a record high, but cannabis prices are continuing to fall. Could cannabis be inflation-proof or...
The case for improving absorption for cannabinoids using ethosomes
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Opinion: 2022 could be the year for pharmaceutical marijuana
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SOMAÍ Pharmaceuticals + Huge Gage Cannabis News!
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Karma Koala Podcast Episode 67: This Week Michael Sassano, Inesa Ponomariovaite & Our Regular Segment From Dentons German Cannabis Head, Peter Homberg
Spotify INTERVIEW 2: Michael Sassano, who has been writing regular articles for cannabis law jnl on all things international compliance...
Innovations in Dosing Technologies: Getting an Accurate Hit, Every Time
Cannabis Industry Journal The cannabis industry has a wealth of creative talent. With the market beginning to tear away from...
Safety and Culture at Forefront of Cannabis Social Club vs. Dispensary Debate
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Synthetic Cannabinoids versus Plant-Derived Products
Terpenes and Testing Magazine Crafting synthetic, semi-synthetic, and isomerization of cannabinoids is old hat for chemists. Natural cannabinoids are derived...
Spotlight Interview with Michael Sassano, CEO and Chairman of the Board for Somai Pharmaceuticals
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How Germany Can Enter The Adult-Use Cannabis Market Successfully
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How Germany Can Enter The Adult-Use Cannabis Market Successfully
Benzinga Germany Recreational Cannabis is Close. The new German coalition has indicated one of its many priorities is the legalization...
Portugal Is Highly Likely To Legalize Recreational Cannabis
Benzinga Portugal has long been ahead of other European countries in its understanding and stance on drug reform, so it...
Michael Sassano – Somai Pharmaceuticals – Conforming to the Highest Pharmaceutical Standards
Valiant CEO Michael Sassano is well known as one of the original investors in the cannabis industry. He is celebrated...
Uber Eats to Offer “Baked Goods” with Canadian Cannabis Partnership
Marketscale “Every move that standardizes cannabis into the distribution and sales is a step to combatting the black market. Not...
Croptober – Navigating the Business of Cannabis Cultivation and Sustainability – Michael Sassano
YouTube - Somai Pharmaceuticals On Thursday, October 28 Excelsior College hosted a cannabis webinar, Croptober: Navigating the Business of Cannabis...
Cannabis Europa London 2021 – Michael Sassano
YouTube - Somai Pharmaceuticals At the Iconic Banking Hall in London, on 11 November Cannabis Europa returned - bringing together...
Which Countries Will Likely Legalize Cannabis In 2022 And Why Isn’t The US Among Them?
Benzinga Cannabis reform is heating up across the nation. With it comes a booming multinational market, including a projected $102...
Michael Sassano, Renowned Pharmaceutical Expert, and Founder and CEO of Somai Pharmaceuticals LTD Zoom Interviewed
EIN Presswire Michael Sassano, Renowned Pharmaceutical Expert, Founder & CEO of Somai Pharmaceuticals LTD Zoom Interviewed for The DotCom Magazine
DotCom Magazine Interview of Michael Sassano, CEO & Founder of Somai Pharmaceuticals LTD
YouTube - Somai Pharmaceuticals Michael Sassano is well known as one of the original investors in the cannabis industry. He...
How SOMAÍ is Bringing ‘Peak Efficiency’ and ‘Peak Profitability’ to the European Cannabis Market
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Cannabis Investment: 7 Best Marijuana Stocks to Buy for 2022
WTOP (Washington DC News) These seven marijuana stocks are on sale. Investors had high hopes for the legal marijuana industry...
Michael Sassano: GMP Series #8: Manufacturing Startup
Cannabis Law Journal Your journey maneuvering through the start-up phase of Good Manufacturing Practices (GMP) will finish with certification of...
Few Medical Cannabis Licenses in Portugal Have Been Awarded
High times Infarmed approves only 19 of the 114 applications for medical cannabis cultivation in Portugal. Ever since Tilray decamped...
Cannabis Co. Receives $3M ‘Innovative Products’ Grant From Government, EU In Portugal
Benzinga SOMAÍ Pharmaceuticals Unipessoal LDA, or SOMAÍ, recently received an “innovative products” grant of 2.7 million euros ($3.07 million). Provided...
SOMAÍ Pharmaceuticals awarded €2.7M in funding from Portugal 2020 Grant
BusinessCann SOMAÍ Pharmaceuticals Unipessoal LDA has received an innovative products grant of 2.7 million euros by the Portugal 2020 committee....
Projeto Nº POCI-02-0853-FEDER-179647
SOMAÍ Pharmaceuticals Unipessoal LDA has officially opened its new state-of-the-art pharmaceutical EU-GMP facility in Portugal.
EU: Cannabis company receives €2.7 million grant
MMJ Daily Somaí Pharmaceuticals has received a €2.7 million grant from the Portugal 2020 committee.
SOMAÍ Pharmaceuticals Erhält Im Rahmen Von Portugal 2020 Fördermittel In Höhe Von 2,7 Mio. Euro
TechiLive LISSABON, Portugal, Nov. 10, 2021 (GLOBE NEWSWIRE) — SOMAÍ Pharmaceuticals Unipessoal LDA hat vom Portugal 2020-Komitee Fördermittel für innovative...
SOMAÍ Pharmaceuticals bénéficie d’un financement de 2,7 millions d’euros de Portugal 2020
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Somai Pharmaceuticals: SOMAÍ Pharmaceuticals erhält im Rahmen von Portugal 2020 Fördermittel in Höhe von 2,7 Mio. Euro
Finanz Nachrichten LISSABON, Portugal, Nov. 10, 2021 (GLOBE NEWSWIRE) -- SOMAÍ Pharmaceuticals Unipessoal LDA hat vom Portugal 2020-Komitee Fördermittel für...
SOMAÍ Pharmaceuticals awarded €2.7M in funding from Portugal 2020 Grant
Yahoo Finance LISBON, Portugal, Nov. 10, 2021 (GLOBE NEWSWIRE) -- SOMAÍ Pharmaceuticals Unipessoal LDA has received an innovative products grant...
SOMAÍ Pharmaceuticals awarded €2.7M in funding from Portugal 2020 Grant
AP News LISBON, Portugal, Nov. 10, 2021 (GLOBE NEWSWIRE) -- SOMAÍ Pharmaceuticals Unipessoal LDA has received an innovative products grant...
SOMAÍ Pharmaceuticals awarded €2.7M in funding from Portugal 2020 Grant
Opera News LISBON, Portugal, Nov. 10, 2021 (GLOBE NEWSWIRE) -- SOMAÍ Pharmaceuticals Unipessoal LDA has received an innovative products grant...
SOMAÍ Pharmaceuticals awarded €2.7M in funding from Portugal 2020 Grant
Profiles in Legalization LISBON, Portugal — SOMAÍ Pharmaceuticals Unipessoal LDA has received an innovative products grant of 2.7 million euros...
SOMAÍ Pharmaceuticals bénéficie d’un financement de 2,7 millions d’euros de Portugal 2020
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Somai: The Global Story of Cannabis
Startup Thread I recently spoke with Michael Sassano, founder of SOMAÍ Pharmaceuticals, an international company focused on the extraction of...
SOMAÍ Pharmaceuticals at MJUnpacked: What Are You Trying To Accomplish At MJ Unpacked?
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SOMAÍ Pharmaceuticals at MJUnpacked: What Markets And Geography Does Somai Pharma Address?
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SOMAÍ Pharmaceuticals at MJUnpacked: What Should Consumers, Other Brands And Investors Know About The Future Of Somai Pharma
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SOMAÍ Pharmaceuticals at MJUnpacked: Tell Us About Your Company And What Makes You Different
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These Are The Cannabis Industry’s Biggest Tricks and Treats So Far
Benzinga Halloween is almost here. As costumed revelers prepare for a weekend of celebrations, the cannabis industry readies for the...
Michael Sassano: GMP Series #7: Personnel Recruitment
Cannabis Law Journal No matter what you build or which equipment you purchase, your business cannot be successful without hiring...
Michael Sassano: GMP Series Part 6 – Quality Assurance Implementation
Cannabis Law Journal The difference between Quality Control (QC) and Quality Assurance (QA) is not always clear. Quality Control refers...
Why Germany is Not the Future Leader of European Cannabis
Technical420 For the last several years, all I have heard about from EU cannabis producers, growers and investors is “GERMANY,...
Michael Sassano CEO and Chairman Somai Pharmaceuticals: GMP Series #5: ERP Implementations
Cannabis Law Report When tackling your computer systems, software, and quality control processes, keep in mind that there are many...
The Advantages of Ethanol Extraction
Extraction Magazine Extraction technology is constantly evolving each year, which helps drive down associated costs, increase output volumes, and improve...
Does Big Business Provide A Better Look Into Cannabis Reform Than Capitol Hill?
Business Insider Operators in various sectors of cannabis feel that the industry provides a better insight into regulatory needs and...
Does Big Business Provide A Better Look Into Cannabis Reform Than Capitol Hill?
The Fresh Toast Operators in various sectors of cannabis feel that the industry provides a better insight into regulatory needs...
Does Big Business Provide A Better Look Into Cannabis Reform Than Capitol Hill? Operators Believe So.
Benzinga Cannabis operators and executives tell Benzinga that the movement of private and public companies may serve as a better...
Cannabis Stocks Next Big Wave Is Coming Late August
Benzinga Multi-State Operators (MSOs) in the United States are primed for the next big stock amp-up, which could see at...
Michael Sassano and Antonio Guedelha: GMP Series Part 4: Laboratory Set-Up
Cannabis Law Report The laboratory is both one of the most active and one of the most critical rooms in...
GMP Series Part 3: Process Equipment Procurement
Cannabis Law Report In the next installment of the Good Manufacturing Practices (GMP) Series, we will be exploring process equipment...
Could Drug Store Giants Eventually Sell THC? It’s Possible, But Many Hurdles Remain
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European Cannabis is Starting to Look Like the US Market 10 Years Ago
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CANNA WORLD EXPO EUROPEAN UPDATE SOMAI PHARMACEUTICALS CEO MICHAEL SASSANO
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Expert Interview: Michael Sassano, CEO Somai Pharmaceuticals
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Beyond CBD, THC: ‘Minor’ Cannabinoids Flood Market — Lack of data is concerning, even for practitioners who believe in medical cannabis
MedPage Today On the heels of the cannabidiol (CBD) craze come three other cannabinoids touted as potential treatments for various...
Why GMP is the Future of Quality Control for the Global Industry
Cannabis Business Executive Good Manufacturing Practices, or GMP, are a systematic way of ensuring that products — from food to...
SOMAÍ Pharmaceuticals Bringing The Future Of European Cannabis Market
Benzinga When the COVID-19 pandemic hit the world by surprise last year, cannabis businesses around the world faced the uncertainty...
SOMAÍ Pharmaceuticals Bringing The Future Of European Cannabis Market
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Morocco: Cannabis Legislation but the Devil in the Details
Fanack Morocco approved in March 2021 a law that will see a legal cannabis industry emerge in one of the...
Low-Cost Pot Stocks To Consider, According To SOMAÍ Pharmaceuticals CEO Mike Sassano
Benzinga SOMAÍ Pharmaceuticals Ltd. co-founder and CEO Michael Sassano recently spoke to Benzinga about a particular value buy that's piqued...
Cannabis Revival and Year of the SPAC’s: What’s To Be Expected the Rest of 2021?
Cannabis Industry Journal The unusual nature of 2020 gave rise to a reciprocally roller-coaster-like cannabis market. Cannabis was cemented officially...
SPAC Mania: The Biggest Cannabis Boom Is Yet To Come
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GMP Series Part 2: Building and Design – Authored By: Michael Sassano and Antonio Guedelha
Cannabis Law Report In the quest to become GMP compliant, design and flow of your manufacturing facility are critical. Mistakes...
Benzinga Cannabis Capital Conference | February 25-26, 2021 | Michael Sassano
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Navigating Regulatory Hurdles in Specific Countries
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Cannabiz: How to Invest in This Growing Industry
Ticker Tape Early February marked a big step for the cannabis industry with the announcement that Jazz Pharmaceuticals (JAZZ) will...
GMP & Compliance: GMP SERIES #1: “Starting Your GMP Approval Process for Cannabis Correctly”
Cannabis Law Report The path to facility and product approval in cannabis is a long road that requires attention to...
PREDICTIONS | Want to know the future? There are two ways: a crystal ball or really smart people (pages 74-75)
B2B Wholesaler Magazine Mike Sassano, CEO and Chairman of Somai Pharmaceutical: “2021 is shaping up to be the most explosive...
Ingenious Cannabis Entrepreneurs to watch in 2021
IdeaMensch There is way more to cannabis than getting “high.” The United States alone has grossed a total between $71.4B-$87.5B...
These Are The Top European Cannabis Companies
CBDevious The legality of cannabis for medical and recreational use varies by country, in terms of its possession, distribution, and...
9 Things to Consider When Raising Capital for Startups in Europe
Cannabis Business Executive Since my first job on Wall Street at Lehman Brothers, I was taught to raise money. And...
Tantalizing Terpenes Boost Cannabinoid Blends For The European Market (pages 20-21)
CBD Health & Wellness Magazine The recent election in the US brought sweeping changes to the cannabis industry in just...
UK to see largest medical cannabis market growth in Europe 2020 to 2025
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Desert Oasis | Solaris Farms is capitalizing on a prime location and plenty of Nevada sunshine (page 58-61 November issue)
MARIJUANA VENTURE MAGAZINE: Michael Sassano took everything he learned from developing real estate and put it into growing plants in...
‘The sweet spot for cannabis business opportunities is somewhere between medical and recreational’ – experts explain how to find it
Business Insider Mike Sassano, the founder of Nevada cultivation brand Solaris Farms, explained that many customers consume marijuana for medical...
Cannabis Top 20: North America’s Largest Commercial Grows
Greenhouse grower As the cannabis industry continues its evolution, North America-based growing operations are scaling up across multiple states, and...
Real Deals – Michael Sassano
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Best practices for securing your cannabis grow operations and supply chains
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Cannabis Terpenes: What Growers Need to Know
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Opening the Pot: Vegas Cannabis Industry Moving Ahead Amidst COVID
Millennial Magazine Vegas relies on the more than 42 million tourists to maintain its economy, so when COVID-19 (COVID) hit...
California joins push to let cannabis businesses use banks as part of coronavirus relief
The Orange County Register: California Attorney General Xavier Becerra is joining a bipartisan group of 34 attorneys general in urging...
Cannabis company executives speak to the industry’s trying times
Real Assets Adviser "The United States and worldwide trend of legal sales will only improve, since we are far from...
Why Large-scale cannabis producers are turning to Hybrid Greenhouses
Joomag "The environment can be controlled in both indoor and hybrid greenhouses in almost the exact same way, but it...
Lawmakers Look to Include Cannabis Banking Reform in Next COVID-19 Stimulus Bill
Cannabis Business Times “There is no positive in having cash outside of the banking industry for the safety of our...
COVID-19 Is Leaving Its Mark On The Cannabis Industry, Insiders Say
Huffpost Michael Sassano of Solaris Farms, a large-scale industrial hybrid greenhouse cultivator in Las Vegas says while CBD might work...
Why Cannabis Will Boom During the “New Normal”
Nisonco "In the future, the entire cannabis industry will benefit from not only it’s essential medicine title, but also hundreds...
Cannabis Do-Gooders: These Companies Are Lending A Helping Hand Against COVID-19
Benzinga “Creating a safe environment while cannabis is deemed 'essential' added tremendous positive energy for our team, while at the...
Cannabis Do-Gooders: These Companies Are Lending A Helping Hand Against COVID-19
Yahoo finance "Recently, in-order to give back to the community and create outward good will, Solaris Farms reduced pricing to...
Hemp Companies Step Up To Help During Pandemic
Hemp Market Report “Although our first priority is to the safety of our employees and doing our part to slow...
Cannabis Pros Sound Off On How Coronavirus Pandemic Will Affect Industry
Forbes Michael Sassano, founder and CEO of Solaris Farms, a Las Vegas-based greenhouse for growing cannabis, is filtering the turmoil...
CannaBusiness Tips For Coronavirus Times
Benzinga "Don’t panic, but it’s time to look at a slow down in all businesses, including cannabis sales. Recently, I...
Cannabis Executives on Turbulent Markets: “Don’t Panic”
Equities “I’m a believer in letting the flood gates open. But I see things from a well established position. The...
Michael Sassano: the man bringing US cannabis know-how to Europe
Cleanroom Technology The focus of the marketplace is on CBD, Sassano admits, noting regulation is developing. "Places like Switzerland have...
Michael Sassano: the man bringing US cannabis know-how to Europe
NBR A US native, Sassano believes a more liberal approach to the use of cannabis will take some time for...
Michael Sassano: the man bringing US cannabis know-how to Europe
Manufacturing Chemist "This declassification is more symbolic than ground-breaking," tells me Michael Sassano, Founder and CEO of Solaris Farms, a...
New Cannabis Products: Kiva’s Camino CBN Line, Solaris x Cannabis & Culture’s Line And A Topical Cream
Yahoo finance "With over $100,000 in sales the first week of launch, it’s clear that Culture and Cannabis’s reach means...
New Cannabis Products: Kiva’s Camino CBN Line, Solaris x Cannabis & Culture’s Line And A Topical Cream
Benzinga Michael Sassano, CEO of Solaris, told Benzinga, "The merger of the Culture and Cannabis media group with Solaris Farms...
European Union Urges Member Nations to Vote for World Health Organization’s Cannabis Rescheduling Recommendations
Cannabis Business Times “The 1961 Narcotics Act of Europe is similar to [the Drug Enforcement Administration’s (DEA)] Schedule I in...
“Marijuana is a global trend that can no longer be stopped.”
Incrussia The largest marijuana market in Europe is now Germany ($100 million). The American market is estimated at about $10...
Which European Countries Cannabis Investors Should Watch in the New Decade
Equities Europe is at the crawling stage of cannabis development and starting their first awkward steps with medical acceptance. -...
Solaris Farms & Tech-Driven Growing
Culture & Cannabis The cultivation is relatively new, springing up in the summer of 2016. Despite its age, Solaris Farms...
‘Big Cannabis’ Technologically Ahead Of Its Times, But Post-Harvest Automation Remains Elusive
Forbes “The tech is getting closer but we’re not there yet,” said Michael Sassano, CEO, Solaris Farms, a cannabis cultivator...
U.S. leads in cannabis innovation, but cedes global market to Canada
The Denver Post The genetics and sophistication underlying the U.S. cannabis industry lead to better-quality and higher-potency flowers for those...
American pot is the gold standard. But Canada leads the export game — for now
Salon The genetics and sophistication underlying the U.S. cannabis industry lead to better-quality and higher-potency flowers for those who smoke...
American pot is the gold standard. But Canada leads the export game — for now
Kaiser Health “The world wants that technology,” said Michael Sassano, CEO of Solaris Farms, the largest cannabis hybrid greenhouse in...
From Seed to Sale Nevada’s Cash Crop Cannabis Industry
Nevada Business Initially, no one thought growing cannabis in the Southern Nevada desert would take. But Solaris Farms is growing...
America’s marijuana growers are the best in the world, but federal laws are keeping them out of global markets
Washington Post Federal prohibitions are getting in the way of efforts to grow the U.S. marijuana business into a global...
What Should Investors Take Away From MJBizCon 2019?
Equities Marijuana Business Daily’s annual MJBizCon is the largest conference and convention in the global legal cannabis industry. This year's...
How to Do Cannabis Cultivation Business Planning for Growth
B-Plans Developing a cannabis cultivation business requires significant planning, dedication, and focus. Initially, you’ll need to develop a solid plan...
“5 Things I Wish Someone Told Me Before I Started Leading a Cannabis Business”, with Michael Sassano and Len Giancola
Medium The cannabis business is a complete dedication and you must make large sacrifices for it. It is very fast...
Key trends when investing in the Cannabis industry in Opportunity Zones
Opportunity Zone Cannabis land development is growing and gaining traction in Opportunity Zones (OZ). Not only has a large amount...
Vegas Hybrid GreenHouse Dominance by Mike Sassano – page 20
Vegas Cannabis magazine
The Cannabis Cultivation Costs by State
MG Retail Magazine To the outside world, the legal cannabis industry appears to be one big cash machine. While it’s...
Mike Sassano: Increasing Potency with Greenhouse Technology
Ganjapreneur Michael Sassano is the CEO and founder of Solaris Farms, one of three large greenhouse cannabis cultivators in Nevada....
OZ WRITERS COUNCIL DIRECTORY
OZ WRITERS COUNCIL DIRECTORY The Council is an invitation-only group of executives and professionals with experience in the Opportunity Zone...
Are cannabis hand-trimmers an endangered species?
Leafly Many people in the cannabis industry start out as trimmers. Wearing “sticky gloves” is a way to learn the...
Automation and sensors in hybrid greenhouses
AgTechTomorrow Solaris is a high tech hybrid greenhouse designed specifically for desert environments. It was the first ground up hybrid...
Desert Greenhouse Cultivation
Blunt Business Desert greenhouse cultivation with Michael Sassano Founder and CEO of Solaris Farms. Michael says they have the largest...
Five Diverse Questions With Michael Sassano, Founder: Solaris Farms
Forbes I was born and raised in Cleveland, Ohio before attending Boston University. I graduated Cum Laude with Distinction in...
Automation is the Future of Cannabis
Equities As industries evolve, the companies within them consistently work to implement new methods that update their processes so they...
How Solaris Farms’ Michael Sassano Works: Cannabis Workspace
Cannabis Business Times In this installment, CBT presents an up-close look at the tools and habits behind the Nevada-based cultivator’s...
Federal Court Orders DEA to Explain Inaction on Cannabis Cultivation Applications
Analytical Cannabis Michael Sassano, founder and CEO of the Nevada-based cannabis cultivation operation Solaris Farms, told the Cannabis Business Times,...
Federal Court Orders DEA to Explain Why It Has Ignored Cannabis Cultivation Applications
Cannabis Business Times A federal court has ordered the Drug Enforcement Administration (DEA) to explain why it has not responded...
Soma Pharmaceuticals Reveals Plans for Ireland’s Medical Cannabis Market
Cannabis Business Times As cannabis policy reform continues to sweep the globe, Ireland has launched a medical cannabis pilot program,...
What Technology Will Most Impact The Cannabis Industry? 24 Experts Share Their Insights
Disruptor Daily Cannabis legalization is gaining serious steam, and the industry is coming to a crossroads as nationwide demand for...
Solaris Farms Tackles Desert Heat with Global Tech
CannabisTech When Michael Sassano founded Solaris Farms in the Las Vegas area in 2016, his goals were ambitious - create...
What Trends Are Shaping The Cannabis Industry In 2019? 25 Experts Weigh In
Disruptor Daily Considering the topic of this article, you'd be forgiven for wondering whether it's 4/20 yet. It's not, but...
What’s The Future Of The Cannabis Industry? 28 Experts Share Their Perspectives
Disruptor Daily Bob Dylan once said that the times are a-changin', and no industry echoes that message like the cannabis...
CANNABIS INTERVIEW – MICHAEL SASSANO – FOUNDER SOLARIS FARMS
Cannabis Magazine Want to know more about one of the world’s largest greenhouses for growing cannabis? We sat down with...
Mike Sassano – A Cannabis Business in the Opportunity Zone
BuzzSprouts Mike Sassano's eclectic career has taken him from Cleveland to Wall Street, to Monaco and now Las Vegas. As...
Define “Organic”: The Cannabis Movement Is Stuck On Labeling
Dope Magazine Michael Sassano of Nevada’s Green Cross of America said all cannabis grown in the state is done without...